Or maybe it started long before that.

I've always believed that the objects we choose shape the way we live. I've always loved homes that feel warm and timeless, where every little detail has been chosen with intention.

Then Lana came into my life.

Like so many people, I wanted to find beautiful things for her. Pieces that felt natural, beautifully made. Accessories that felt just as at home on our daily walks as they did hanging by the front door. But I could never quite find them.

What followed were months of sketches, fabric swatches, endless samples and quiet evenings refining every little detail. Not because it was the easiest path, but because I believed beautiful things are built with care.

That's how Lana Dog Club was born.

But this was never just about accessories.

It has always been about celebrating the quiet joy of life with dogs. Slow mornings, countryside walks, muddy paws by the door and homes where dogs are never an afterthought, but part of every beautiful moment. Every piece we create is designed with intention, using natural materials and timeless colours that feel at home wherever life takes you.

Our hope is that one day Lana Dog Club becomes more than a brand. A community. A place where people who share the same love for thoughtful design and life with dogs can feel at home. A club, in the truest sense of the word.

Because, to us, this has never been just about what our dogs wear.

It's about the life we share with them.

Welcome to Lana Dog Club.

With love,

Fiona & Lana 🤍